BA Loves Beverages!

Brand Assembly Tradeshows are a perfect balance of the 3 B’s. Brands, buyers, and BEVS.

As we showcase the latest trends and innovations in fashion, we are thrilled to highlight some of our exceptional beverage partners who help make this event possible. Fueling our day with organic, refreshing beverages, Suja keeps us revitalized with their delicious cold-pressed juices. Irving Farm Coffee ensures we're energized from dawn to dusk with their meticulously crafted coffee, sourced sustainably to provide the perfect brew. And when it’s time to unwind, Golden Rule Spirits offers artisanal cocktails that add a sophisticated touch to our networking moments. Join us in celebrating these fantastic brands that enrich the Brand Assembly experience with their delicious libations.

IRVING FARM

Start the day off with coffee from our favorite local coffee guys, Chad and Zach. We invited Irving Farm to be a part of the show because we dig their vibe and the coffee slaps. Established in 1996 on Irving Place, Irving Farm New York has led NYC’s coffee industry with their neighborhood cafes and 20 years of roasting. After the success of their first cafe, founders Steve and David turned their attention to roasting; converting a small carriage house in up-state NY into a roastery. 

There they fine-tuned their skills and sought to bring their local customers the perfect cup. Their cafe on the Upper West Side eventually became a local staple, just as their Irving Place cafe had, and they were awarded “Best Coffee” by New York Magazine in 2002.

Today they have a whole bunch of cafes around the city, and we couldn’t be happier to have them pop up at our NYC Show in September.

SUJA

A refreshing staple at Brand Assembly Shows! With zero preservatives and delicious flavor combos like ginger pineapple or grapefruit celery, these juices keep us feeling perky and ready to close some deals. Suja uses interesting ingredients that are always organic and sourced from local farms as much as possible, with values so similar to our own we feel proud to partner with them show after show. Stay tuned to see what fun flavors we have in store at the next show!

GOLDEN RULE SPIRITS

Enter happy hour and the cutest canned cocktails you ever did see. Started by two cousins from New England, Golden Rule Spirits is an emerging canned cocktail company making quite a splash. While their sizes may be small, these potent craft cocktails all deliver big on flavor and high-quality spirits. Chilled or poured over ice, enjoyed at home or packed up for adventures further afield, they’re perfect for toasting to a busy day of business at Brand Assembly.

PSYCHEDELIC WATER

For an alternative happy hour experience~ Psychedelic Water is the first legal psychedelic brand of its kind developing mainstream products that leave you with a tongue-tingling feeling of happiness, mental clarity, and creative bliss. Their mild mood-boosting, non-alcoholic herbal supplement is created with a one-of-a-kind formulation made with kava root, velvet bean, and green tea leaf extract.

Cheers and see you at the Show!

Brand Assembly