Brand Assembly Besties: Ty McBride & Daniel Lake

What keeps us energized throughout every show is simple — it’s you, our awesome community.

We asked friends who connect at the Brand Assembly Show to tell us about their fortuitous friendships. Self-proclaimed “bad boys of the show” Ty McBride, Founder & Creative Director of Intentionally _____ and Daniel Lake, Head of Sales at Afends, take us behind their fun friendship.

GOTTA GET WITH OUR FRIENDS: Got a BA Bestie? Let us know!

Ty McBride & Daniel Lake

NAME: Ty McBride

CITY: Upstate New York

NAME A FAMOUS DUO THAT YOU AND YOUR BA BESTIE ARE MOST LIKE: HARPER and ETHAN in season 2 of White Lotus. I am Harper.

FAVORITE BA SHOW MEMORY TOGETHER: Daniel coming late every show and asking me if he had clients...then saying he was taking a cofffee break and did I want anything?

YOUR FRIEND’S SECRET TALENT: Being the most charming and attractive rep at the show.

A SONG THAT ENCAPSULATES YOUR FRIENDSHIP: I'D DIE FOR YOU. Bon Jovi

Explore intentionallyblankus.com

Follow @iamintentionallyblank

NAME: Daniel Lake

CITY: Los Angeles

NAME A FAMOUS DUO THAT YOU AND YOUR BA BESTIE ARE MOST LIKE: Baby and Johnny (Dirty Dancing) Ty (Baby) is always there to keep me in line.  

FAVORITE BA SHOW MEMORY TOGETHER: Once I decided that I didn't need a table or chairs at my booth because it felt more inviting. Ty kept making fun of me until I gave in and just sat at his table for the rest of the show with sore feet. He continued to make fun of me as punishment. 

YOUR FRIEND’S SECRET TALENT: Being the harsh therapist that I actually need in my life.

A SONG THAT ENCAPSULATES YOUR FRIENDSHIP: LADY IN RED (Chris De Burgh)

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Follow @afends